NEW ORLEANS AMA EVENT INFORMATION

Monthly Professional Development Lunch to be Held on April 16



WHO: The New Orleans Chapter of the American Marketing Association



WHAT: April Meeting- Join New Orleans AMA for Orchestrating the Clues and Building the Brand



This presentation, drawn from the recently published Management Lessons from Mayo Clinic by Leonard Berry and Kent Seltman, will emphasize the importance of managing the customer experience in building any brand.



Management Lessons from Mayo Clinic reveals how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Dr. Seltman will explain how the Mayo Clinic implements and maintains its strategy, adheres to its management system, executes its care model, and embraces new knowledge. The result of this approach is a healthcare business concept that produces stellar clinical results, organizational efficiency, and interpersonal service.



WHEN: Thursday, April 16, 2009

11:30 AM – 1:15 PM



WHERE: Zea Rotisserie & Grill

1525 St. Charles Avenue, New Orleans



COST: Members: $30.00

Non-members: $40.00

For those that do not RSVP, a $5 surcharge will be added to the event price at the door.



RSVP: To RSVP by the deadline of April 13, 2009, please visit www.amaneworleans.com.



The New Orleans Chapter of the American Marketing Association is a group of marketing and communications professionals in the Greater New Orleans Area. Members attend monthly professional development luncheons, on both the North and Southshores, to network and stay up to date with industry trends. For more information about AMA go to www.neworleans.marketingpower.com or www.amaneworleans.com.